How to Market Your Sculptures Online Effectively
In order to sell you need to market. Marketing is much more than just putting your art out there. If all
you did was put up a website, you probably would get few if any sales. You need to truly market your products. Your
arts are products and it needs to be marketed like any other products in the market.
When it comes to marketing your sculptures online, it is vital to find and identify your niche market. Most
people tend to think that the Internet is made up of millions of people. In actual fact, it is a collection of
small groups of people who are interested in the same thing and we call that “niche”. Hence, if you make unicorn
sculptures, wire sculptures jewelry, ice sculpture or any other type of sculpture, there are bound to have people
who are searching online for that type of sculpture or for your niche. You just have to get these group to your
In order to successfully market your sculptures and drive traffic to your site, you need to get your site listed
as high as possible on the search engine results pages. This is because when someone performs a search on Google or
Yahoo or any other search engine for your targeted keywords, ie, “clay sculpture”, “angel statute”, etc or for
whatever type of sculpture you are selling, that person will see a link to your site.
The best way to get your website listed at the top of the search engine results pages is to use Search
Engine Optimization (SEO). The SEO process is primarily using keywords and key phrases on your site so that the
search engine spiders will index your site and rank it. The rank that your site is given by the search engine
spiders determines where your site will be listed on the search engine results pages. The closer your listing
is to number one the more traffic you will get.
Using keywords or key phrases on your site to get higher ranking can on the results page be tricky because you
have to use them in just the right amount. If you use the keywords too often, the search engine spiders
will ignore your site. On the contrary, if you don’t use them often enough then your page will get buried among the
thousands or millions of other websites that have those words.
One good way to use keywords to increase your search engine ranking and give added value to your customers
is to load and fill your site with informative articles just on sculpting. You can write articles about the
materials that you use and why you chose them, how you learned the techniques that you use and other information
pertaining to the sculpting. However, if you are not great at writing or you just don’t want to take the time
to write those articles, you can employ a writer that specializes in SEO to write them for you.
You can use the information on your site to draw more customers and sell more sculptures. When people
are buying art, they love to get extra information about the process of how the art was made, where the materials
came from and so on. They also want more information about you. This information makes the artwork come alive and
gives it added meaning.